Bios
about us | bios
Founded in 1980, The Effectiveness Institute is a team of training and consulting professionals who are experts in the areas of communication, influence and team performance. Our purpose is to create breakthroughs in the way individuals, teams and organizations perform - to build and sustain high performance cultures within our client organizations
TOM CHAMPOUX
President
Tom Champoux is an expert on teams and team performance. He draws on 25 years of experience as a trainer, consultant, management coach, and speaker to teach people how to succeed by changing their perceptions and flexing their workplace behavior. The heart of Tom's work lies in fostering the exchange of trust, respect, and dignity. read more
GEORGE MYERS
Senior Partner and Consultant
For over 20 years George Myers has worked with leaders and teams of Fortune 500 companies, gaining a broad understanding of challenges faced and how to address those challenges. His expertise and passion for effective leadership and teamwork have enabled him to work with senior leaders and teams across industries, including technology, finance, academia, healthcare, aviation and service. The common goal: higher levels of performance throughout the organization. read more
CLIFFORD CHIRLS
Managing Partner
Cliff comes to Effectiveness Institute with twenty-eight years experience in Marketing, Sales Management, and General Management with a focus on Product/Service Marketing, Company/Product/Service Positioning, and Channel/Distribution Strategy. He served as Chief Operating Officer of SolutionsIQ, a $50 Million IT Services firm based in Redmond, WA. He began there as VP, Sales and Marketing, grew revenues 50% in a period of two years and assisted in the sale of the company. Cliff’s marketing experience includes four years at Aldus Corporation (merged with Adobe) where he served in several positions of increasing responsibility culminating in his role as Director of Marketing, where he managed their $60 Million graphics products business.
Cliff's Education: BA with Honors from Brown University and an MBA from Harvard.
You can often find Cliff biking, whether it's to and from work, or around Mt. Rainier.

