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Our Principals


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Clifford Chirls

Managing Partner, Consultant and Executive Coach



Cliff’s expertise is in company positioning, strategy, product/service marketing, distribution and assisting Executives in developing more effective management styles. He blends theory and 30+ years of experience in marketing, sales and general management to support client goals to reach the next level of performance.
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georgeGeorge Myers

Senior Partner and Consultant



An expert facilitator and presenter with over 20 years of organizational development experience, George brings knowledge, energy and a keen sense of humor to his work. His affable delivery style creates a safe and enjoyable learning environment that allows him to appropriately challenge people as they develop their skills.

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Effectiveness Institute serves the development needs of organizations across industries by offering tools,
programs and services that provide measurable performance improvement in teams, institutions and leaders.